• 2023
• Personalized Recommendation Services and AI Intelligent Applications

• Launched “Mix and Match Online Personal Loan Project”.

  The First Bank provides comprehensive Financial Diagnosis and Proposition on app in Taiwan.

  Launch an AI recommendation engine to provide customized products and marketing content.

• 2022
• CTBC APP with Revolutionized User Experience

• Personalized five new homepage designs for upgraded user experience.

  Easy transfer and payment, one-click forwarding of payment information.

  Gamification mechanism introduced, making financial tasks more engaging and enjoyable.

• 2021
• CTBC APP with Light Enhancement

• Most downloaded finance application in Taiwan, and highest rated banking application on Google Play and Apple APP Store.

  Enhance user experience and build CTBC financial ecosystem.

• 2020
• CTBC APP with Loan and Credit Card Features

• Expansion of credit card services and functions to fulfill customers’ credit card journey.

  Introduction of “Easy Transfer” to provide multiple money transfer options.

  Launched conversational banking.

• 2018
• Mobile Banking 2.0

• Launched CTBC APP providing multiple transactions and biometric identification features.

  Offered most extensive function among consumer banking applications in Taiwan.

• 2012
• Credit Card Reward APP

• Exclusive credit card mobile application capable of credit payments and transaction inquiries.

• 2010
• Mobile Banking 1.0

• First mobile banking application in market, fulfilling basic consumer banking transactions.

• 2023
• Retail Banker International

• Winner - Best Advance in Loyalty/Rewards Programme

  Winner - Best Social Media Campaign

  Highly Commended - Best ATM and self-service Innovation

  Highly Commended - Most Innovative Branch Offering

  Highly Commended - Best Retail Bank – Taiwan

• The Digital Banker

• Winner- Best SME Mobile Banking APP

• 2022
• Global Finance

• Outstanding Innovation in Mobile Banking, Global

  Best Integrated Consumer Banking Site in Asia-Pacific

  Best in Social Media Marketing and Service in Asia-Pacific

• The Banker

• Most Innovative in Digital Banking in Asia Pacific

  Most Innovative in Digital Banking, Payments

• Asiamoney

• Best Bank for Digital Solutions in Taiwan

• The Digital Banker

• Best Digital Bank –Taiwan

  Outstanding Digital CX Strategy – Overall

  Best Digital Bank for CX in Taiwan – Overall

• The Asian Banker

• Best Digital Ecosystem Initiative

• IDC

• Best in Future of Industry Ecosystems

• The Asset

• Digital Bank of the Year, Taiwan

  Best Retail Mobile Banking Experience, Taiwan

  Best Retail Digital Payments Experience, Taiwan

  Best ATM Project, Taiwan

  Best Gamification Project, Taiwan

  Best Cloud Based Project, Taiwan

• 2021
• IDC

• Asia’s Leader In Loan

  Best in Future of Industry Ecosystems, Taiwan

  Best in Future of Operations, Taiwan

• The Asset

• Best Retail Online Banking Experience in Taiwan

  Best Retail Social-Media Experience in Taiwan

  Best Retail Payments Project in Taiwan

• The Global Economics

• Best Digital Bank – Taiwan 2021

  Best Mobile Banking Application in Taiwan

• The Digital Banker

• Best Digital Bank for CX – Taiwan, Overall

  Outstanding Chatbot Customer Experience in Taiwan

  Outstanding Digital CX - Payments in Taiwan

  Outstanding Blockchain Initiative for Customer Experience in Taiwan

  Highly Acclaimed: Outstanding Digital CX – Bank Cards in Taiwan

• Asian Business Review Magazine

• Digital Experience of the Year

• 2020
• The Asset

• Digital Bank of the Year, Taiwan

  Best Retail ATM Experience

  Best Retail Online Banking Experience

  Best Retail Social-Media Banking Experience

• The Asian Banker

• Best Social Media Campaign

• Global Finance

• Best in Social Media Marketing and Services

• IDC DX Awards

• Omni-Experience Innovator